Sector
Technology / Invoicing software
Client
Solution provider for SMEs and freelancers
Challenge
With the introduction of TicketBAI (an e-invoicing regulation introduced in the Basque Country) in 2021, the client needed to position its invoicing solution as the leading reference in the Basque market, increasing visibility, generating qualified leads and driving conversions among small business and freelancers.
Solution
Logikaline took full responsibility for the design and implementation of the conquest marketing plan, which included:
-Comprehensive launch strategy in the three Basque territories.
-Management of both proprietary and third-party databases.
-Lead segmentation and scoring to tailor the messaging.
-Multi-phase mailing campaign (information, reminder, conversion).
-Continuous monitoring and optimization of metrics based on user behavior.
Results
- Average open rate of 17%.
- 4 % CTR (Click Through Rate).
- 0 % churn rate, maintaining strong audience loyalty.
- Strengthened brand position within the TicketBAI ecosystem.