Txikitik Haundira is born, a project with the vocation of reclaiming the roots that led Real Sociedad to success and, in passing, generating synergies with local companies, regardless of their size or turnover.
Logikaline has been collaborating with the Real Sociedad Foundation for years, during which time it has been closely linked to the veterans who took the colours to the top, people such as Arconada, López Ufarte, Bakero and Gorriz, to name but a few. Logikaline identifies with the values represented by the blue and white colours: humility, sacrifice and hard work, without ever forgetting where we came from. For us, these values are the pillars of sustainable growth.
The Txikitik Haundira project was conceived during the construction of the new Reale Arena stadium and is now finally seeing the light of day through a series of matches held in local venues and played between veterans. The first of these matches took place on 9 April in the town of Alegia in Gipuzkoa and was very well received by the spectators who filled the area around the local stadium to enjoy the proximity of the legendary players.
Where does the success of a football club lie? Some say it depends on its strategy, others, on the other hand, claim that it is due to a culture of sacrifice, dedication and, of course, humility. Real Sociedad has always operated under these codes, never forgetting where it comes from and even training in its homeland, which saw it born and defines it. In the mountains that surround it.
That is why, despite the fact that decades have passed since veterans such as Arconada and López Ufarte rose to fame, Real has continued to grow until it has become a club with two La Liga titles, three Copa del Rey titles and one Spanish Super Cup.