Logikaline receives the Leaders in Loyalty Award from Eroski for the eighth consecutive year

The Mirador de Cuatro Vientos in Madrid was the venue for the 14th Leaders in Service Award ceremony on Tuesday, 8 October, which brought together brands such as Michelin, Samsung and Leroy Merlin.

The ever-increasing expectations of customers were marked during 2024 by the search for transparency, security and efficiency. These are three fundamental pillars for ensuring a prosperous relationship between brands and customers. Against this backdrop, contact centres have placed customer service at the heart of their strategy.

Contact centre, the heart of a memorable experience and guarantee of loyalty

During the award ceremony, Eva Ugarte, Head of Strategic Marketing and Customer Relations at Eroski, mentioned the importance of the contact centres that make up the Eroski Contigo customer service network.

The eighth consecutive victory

After a decade of professional relationship between Eroski and Logikaline, this is the eighth consecutive time that we have won an award recognised for its exhaustive evaluation process, in which more than 2,000 satisfaction surveys are conducted.

Leire Zabaleta and Iñaki Gorostidi, manager and general director of Logikaline, respectively, highlighted the work and daily care of the customer service agents who make up the contact centre.

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