1
Sector
Telecommunications / Sales and Conversion
2
Client
Optical fiber service distribution company
3
Challenge
The client needed to market a new optical fiber product and boost conversions in a highly competitive local market.
The challenge was to reach the households in the distribution area directly and generate genuine interest in the offer.
4
Solution
Logikaline developed an outbound marketing platform with a team of trained operators to:
-Announce the product launch.
-Respond to commercial inquiries.
-Register interested leads.
-Refer potential customers to the client’s commercial offices.
The campaign was executed in coordination with the client's marketing team, ensuring cohesive and consistent messaging across all touchpoints.
5
Results
- 50% of households in the distribution area reached.
- Hundreds of potential clients visited the commercial offices.
- Significant increase in sign-ups for the new product.
- Direct impact on business growth and brand visibility