Sector
Education / Online Learning
Client
Leading online learning platform
Challenge
The client observed a high number of student unenrollment requests before the end of their subscriptions.
The challenge was to reduce cancellations and increase retention, ensuring personalized communication aligned with the brand experience.
Solution
Logikaline implemented a retention and customer loyalty platform, based on a structured workflow:
Retention flow
-Call transfer and activation of the retention protocol
-Warm transfers to agents trained in emotional and argument-based retention.
-Management of unsubscribed students for follow-up and subsequent analysis.
Routine tasks in the platform
-Early detection of dropout intention.
-Retention and active conversation management.
-Reviewing alternative conditions or offers
-Administrative support (back office).
-Daily monitoring and reporting.
Results
- 40 % retention rate.
- Significant decrease in churn.
- Improved customer satisfaction and brand perception.
- Optimized processes with real-time follow-up.