Logikaline consolidates its position as a benchmark brand in customer service thanks to its distinction as Leader in Loyalty by Eroski. In addition to this award, for the second consecutive year, it has also won the Online Supermarkets award, a service also managed by Logikaline.

The 13th awards ceremony, which took place on Tuesday evening at the Teatro Albéniz in Madrid, brought together the heads of renowned national and international brands, with some of the winners including Lidl, Leroy Merlin and Aegon.

Loyalty and Online repeat their triumph

While this is the seventh consecutive time we have won the award in the Loyalty category, it is the second time in the Online Supermarkets category.

Those responsible for customer service on both platforms exceeded expectations in Mystery Shopper tests across different channels, including chats.

Leire Zabaleta, manager of Logikaline, highlighted the great joy that both awards represent and the effort of the entire team in maintaining an exhaustive training routine.

Customer service, the cornerstone of businesses

According to the latest report from the European Customer Service Observatory, Spaniards spend 2 hours and 27 minutes per year talking to customer service departments. The same report reveals that 91% of the population believes that customer service directly influences both their purchasing decisions and whether they repeat the experience. These figures confirm that customer service is the first and most important ‘gateway’ for companies. This is something that is sometimes overlooked, but which will gain importance with the entry into force in 2024 of the Customer Service Law, which will impose, among other things, annual external audits on companies.